Our story

Ruwwad Al-Tanmeya is a non-profit community development organization that works with disenfranchised communities through education, youth volunteerism and grassroots organizing. Our approach encompasses an array of programs and projects that, together, strengthen initiative and facilitate redress to problems prioritized by members of the community.

Three main programs anchor Ruwwad: Child Development, Youth Organizing and Community Support.

Ruwwad is the brainchild of Fadi Ghandour, serial entrepreneur and founder of Aramex International, one of the world’s leading logistics companies. A strong advocate of a more public-spirited and decisive presence for the Arab private sector in the sustainable development of the region, in 2005, Fadi mobilized Aramex and brought together a group of likeminded businessmen with the singular aim of deploying entrepreneurship -talent, resources and skills- in the service of community and to help tackle, however modestly, the inequities that pervade the Arab world.

Ruwwad, which spans today Jordan, Egypt, Lebanon and Palestine, and operates through a strong network of partnerships with civil society and governmental agencies, is the articulation of this ambition. Ruwwad’s main financial backers are entrepreneurs, whose commitment, experience and reach are put to use in advancing its goals, foremost among them generating opportunities and leveling the playing field for the youth, nurturing 360-civic engagement and actively encouraging ground-up solutions.  By sheer virtue of its aspirations, Ruwwad embraces pluralism and insists on respect for diversity. Our team’s working framework is activist and participatory, in method and as a matter of principle. Ruwwad’s, in fact, is a continuous conversation with the communities’ various constituencies, as much to invite freewheeling expression and critical thinking as it is to disrupt the status quo and its entrenched interests.

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